CÓMO CONSTRUIR SU LISTA DE BENEFICIOS GRANDES por Abid kamran


CÓMO CONSTRUIR SU LISTA PARA BIG PROFITS

1

77

Tips

to

Help

You

Build

Your

List

Disclaimer

This

e-­‐book

has

been

written

to

provide

information

about

Internet

marketing.

Every

effort

has

been

made

to

make

this

ebook

as

complete

and

accurate

as

possible.

However,

there

may

be

mistakes

in

typography

or

content.

Also,

this

e-­‐book

provides

information

on

Internet

marketing

only

up

to

the

publishing

date.

Therefore,

this

ebook

should

be

used

as

a

guide

-­‐

not

as

the

ultimate

source

of

Internet

Marketing

information.

The

purpose

of

this

ebook

is

to

educate.

The

author

and

the

publisher

does

not

warrant

that

the

information

contained

in

this

e-­‐book

is

fully

complete

and

shall

not

be

responsible

for

any

errors

or

omissions.

The

author

and

publisher

shall

have

neither

liability

nor

responsibility

to

any

person

or

entity

with

respect

to

any

loss

or

damage

caused

or

alleged

to

be

caused

directly

or

indirectly

by

this

e-­‐book.

2

77

Tips

to

Help

You

Build

Your

List

How

To

Build

Your

List

For

Big

Profits

Everyone,

or

at

least

every

one

among

us,

knows

just

how

important

it

is

to

build

a

list

of

e-­‐mail

addresses

for

a

good

Internet

marketing.

Now,

many

budding

Internet

marketers

today

make

the

wasteful

mistake

of

overlooking

their

single

most

powerful

tool


the

list

of

e-­‐mail

addresses

they

have

compiled.

Think

about

it.

You

already

have

the

e-­‐mail

addresses

of

the

people

who

may

be

interested

in

what

you

have

to

offer.

So

why

not

sell

them

related

stuff

via

those

e-­‐mail

addresses?

They

gave

you

the

consent

to

use

them

for

communication,

after

all.

Of

course,

you

should

know

your

limitations

too,

but

that’s

another

discussion

altogether.

Of

course,

you

don’t

just

come

up

with

a

list

of

e-­‐mail

addresses.

It

takes

time

and

the

consent

of

the

people.

That

is

where

this

book

comes

in.

You

are

holding,

in

a

manner

of

speaking,

the

guidebook

to

a

better

Internet

marketing

business.

This

will

help

you

build

your

list

via

various

techniques,

detailed

across

77

tips.

Well

then,

now

we

can

get

started.

A

lot

of

these

techniques

are

what

you

might

think

of

as

different

tools

in

the

Internet

marketing

toolbox,

but

remember

that

the

tool

is

much

more

effective

if

used

in

a

certain

manner.

Without

further

ado,

let’s

kick

off

with

tip

number

1.

3

77

Tips

to

Help

You

Build

Your

List

Tip

Number

1:

Blogging

is

king.

More

precisely,

regular

blog

posting

is

king.

Starting

a

blog

of

your

own

can

be

easy

or

difficult,

depending

on

how

you

go

about

it.

The

hard

way

would

be

to

start

one

from

scratch

using

good

old

web

page

coding


which

is

more

trouble

than

it

is

worth

really.

The

easy

way

is

to

use

some

sort

of

automation

in

the

set-­‐up.

WordPress

is

one

such

tool

of

choice.

It

works

on

plug-­‐ins

and

templates,

so

you

can

create

a

customized

look

without

the

problems

that

go

with

all

the

coding

that

you

would

need

otherwise.

If

you

can

post

a

blog

entry

once

a

day,

then

you

are

doing

well

enough.

That

means

that

you

will

be

generating

leads

and

adding

to

your

list

every

day.

Tip

Number

2:

Stay

relevant.

Whether

you

are

posting

blog

entries

or

sending

e-­‐mails

to

the

addresses

on

your

list,

you

need

to

stay

on

topic


that

is,

maintain

focus

on

the

very

thing

that

got

people

interested

in

you

in

the

first

place.

When

you

stray

too

far

from

the

topic

of

interest,

people

will

start

skipping

over

what

you

send

them.

Later

on,

they

will

start

marking

your

messages

as

4

77

Tips

to

Help

You

Build

Your

List

spam,

and

you

can

kiss

their

patronage

goodbye.

It’s

okay

to

make

a

few

side

mentions,

but

overall

you

need

to

stay

on

track.

If

you

do

mention

something

on

the

side,

make

sure

that

it

is

easily

skippable

without

destroying

the

essence

of

the

whole.

Using

proper

paragraphing

can

achieve

this

effect.

Additionally,

inserting

these

extra

bits

in

footer

sections

can

work

too.

Tip

Number

3:

Make

a

proper

squeeze

page.

A

squeeze

page

is

a

simple

straightforward

web

page

built

with

the

intention

of

getting

the

visitors

to

give

you

their

e-­‐mail

addresses

(an

action

known

as

“opt-­‐in”).

Remember

that

the

squeeze

page

is

not

a

page

for

selling

your

products.

What

a

squeeze

page

does

is

“squeezing”

the

e-­‐mail

addresses,

and

not

money,

out

of

visitors.

Therefore,

you

can

save

the

actual

links

to

sales

and

purchases

for

later.

All

you

need

to

put

into

a

squeeze

page

is

the

premise

of

your

service,

and

a

little

bit

of

pre-­‐selling.

Think

of

it

as

posting

the

headlines

and

first

few

lines

of

the

newspaper.

Tip

Number

4:

Skip

the

video

on

squeeze

pages,

or

people

will

skip

over

you.

5

77

Tips

to

Help

You

Build

Your

List

Why

is

this

so,

you

ask?

Isn’t

video

a

good

way

of

generating

leads

and

convincing

visitors?

Well,

yes,

but

think

about

where

you

put

it!

The

fact

is

that

most

people

who

visit

your

squeeze

page

and

opt-­‐in

are

the

impulsive

type.

That

also

means

that

they

are

not

exactly

patient.

Even

with

high-­‐speed

broadband

that

is

available

nowadays,

people

still

do

not

like

waiting

for

anything

to

load

if

they

are

not

sure

they

want

it.

By

keeping

your

squeeze

pages

free

of

videos,

you

will

allow

it

to

load

quickly

and

cleanly.

Your

visitors

can

get

to

read

the

salient

points

right

away,

and

they

will

opt

in

while

their

attentions

are

aflame.

Tip

Number

5:

No

heavyweight

effects

on

your

squeeze

page

In

addition

to

keeping

videos

away

from

your

squeeze

page,

you

should

also

avoid

media

that

consume

high

bandwidths.

Sounds

and

music

are

definitely

out,

since

they

will

hold

up

the

loading

process.

Make

sure

to

trim

and

compress

images

that

you

use

on

your

page.

Don’t

bother

with

flashy

Flash

effects.

In

any

case,

smarter

users

do

block

media

from

untrusted

sources,

so

your

special

effects

are

simply

left

out.

As

such,

you

should

just

stick

to

text

and

graphics,

so

you

do

not

lose

any

impact.

6

77

Tips

to

Help

You

Build

Your

List

Tip

Number

6:

Use

video

in

your

posts!

YouTube

has

made

publishing

videos

of

yourself

a

breeze,

and

it

is

free.

This

means

you

can

get

a

stronger

connection

with

your

audience

without

paying

an

additional

cent!

Adding

videos

to

blog

posts

makes

them

more

capable

of

making

an

impact,

especially

if

you

have

some

good

looks.

Some

people

prefer

to

read,

others

like

to

watch

and

listen.

By

including

a

video

in

your

well-­‐written

blog

posts,

you

can

generate

leads

from

several

types

of

people.

Make

sure

to

make

yourself

presentable

before

going

on-­‐cam.

Tip

Number

7:

Video

responses

are

cool

Another

application

of

videos

in

marketing

blogs

is

as

a

means

of

responding

to

the

most

important

questions.

It

makes

your

followers

think

that

you

really

do

care

about

what

they

think

and

ask


and

you

do,

considering

the

effort

you

took

to

post

videos

for

them.

Picking

out

the

questions

that

matter

most

is

the

tricky

part.

It

is

unlikely

that

you

will

be

able

to

answer

all

the

questions

when

your

following

grows

beyond

a

certain

point.

Additionally,

you

should

discuss

only

questions

related

to

the

main

topic,

and

relegate

questions

regarding

problems

about

site

features

(like

glitches)

to

text

responses.

7

77

Tips

to

Help

You

Build

Your

List

Another

way

that

this

could

work

in

your

favor

is

that

your

responses

generate

traffic

and

boost

your

popularity.

Then,

people

who

aren’t

following

you

will

check

out

the

videos,

and

if

they

like

what

they

see,

they’ll

check

out

your

other

videos,

and

it

snowballs

from

there.

Tip

Number

8:

RSS

is

your

BFF

RSS

is

usually

expanded

as

“Really

Simple

Syndication”

and

it

really

is

simple.

The

idea

of

using

RSS

is

that

it

can

publish

your

media

to

any

RSS

reader

“tuned

in”

to

your

feed.

That

means

that

when

you

post

something,

whether

it

is

a

text

blog

entry,

a

video,

or

an

audio

podcast,

then

those

who

chose

to

receive

RSS

data

from

you

will

get

an

update

on

their

RSS

readers.

It’s

like

they

get

a

personal

notification

every

time

you

put

something

up

online.

Tip

Number

9:

You

can

substitute

audio

for

video

Speaking

of

podcasts,

audio

is

a

viable

substitute.

If

you

are

not

quite

confident

about

your

looks,

or

want

to

keep

your

online

footprint

as

small

as

you

can,

then

going

with

audio

instead

of

video

may

be

the

solution.

It

helps

to

have

a

good

voice,

but

the

most

important

advantage

of

audio

over

video

is

that

it

consumes

less

space

and

can

therefore

be

downloaded

more

quickly.

There

are

some

things

that

you

can’t

do

with

audio,

but

it

does

have

many

of

the

communication

capabilities

of

video.

8

77

Tips

to

Help

You

Build

Your

List

Tip

Number

10:

SEO

is

FTW

SEO

stands

for

“Search

Engine

Optimization”,

a

set

of

ideas

and

procedures

meant

to

shape

search

engine

traffic

to

your

benefit

as

an

Internet

marketer.

In

theory,

you

will

fix

your

webpages

in

such

a

way

that

search

engines

(like

Google

and

Yahoo!)

will

favor

your

site

and

feature

it

higher

among

results

for

relevant

searches.

In

practice

though,

SEO

is

pretty

complex,

and

will

have

to

be

discussed

elsewhere.

It

is

also

constantly

changing,

so

keeping

up

is

pretty

tough,

but

the

payoff

is

well

worth

the

trouble.

Tip

Number

11:

Stay

human,

get

human

attention

Inasmuch

as

you

are

running

or

starting

up

an

Internet

marketing

business,

you

need

to

remember

that

people

are

not

leads;

they

are

people.

If

you

do

not

approach

them

with

the

intention

of

helping

them,

they

will

not

be

likely

to

bother

noticing

you.

Remember

that

you

are

dealing

with

human

beings.

Be

fair,

be

helpful,

and

be

human.

It

will

be

that

much

better

for

you

and

for

everyone

in

the

end.

Helping

does

not

mean

that

it

has

to

be

free,

but

the

fact

remains

that

you

are

offering

something

that

can

make

life

easier

for

your

audience.

9

77

Tips

to

Help

You

Build

Your

List

Tip

Number

12:

Freebies,

freebies!

Everybody

loves

free

stuff,

as

long

as

you’re

not

pushy

about

it


then

it

becomes

suspicious.

Whatever

type

of

business

you

have,

it

pays

to

give

some

stuff

or

services

away.

Whether

it

is

a

regular

freebie

or

a

periodic

blowout,

there

must

be

something

you

can

give

away

to

people.

Many

marketers

give

away

free

stuff

when

people

sign

up.

At

times,

there

are

also

free

items

or

samples

with

no

obligation

to

register.

Tempting

visitors

by

giving

them

a

taste

is

as

old

a

marketing

strategy

as

marketing

itself.

If

the

visitors

are

suitably

impressed,

then

you

can

be

quite

sure

that

they

will

opt

into

your

list.

Tip

Number

13:

Tag

team!

One

way

to

get

a

leg

up

in

Internet

marketing

is

to

give

a

hand

to

other

marketers.

It

makes

sense,

as

long

as

you

both

keep

your

respective

ends

of

the

bargain.

There

are

many

ways

to

apply

this

cooperative

principle,

and

we

will

discuss

them

across

several

tips.

The

first

would

be

to

feature

links

to

each

other’s

webpages

under

a

“related

info”

or

similar

section

on

your

homepage.

If

you

do

not

deal

in

the

same

type

of

product

or

service,

then

the

section

can

be

labeled

something

like

“Friends”,

“Partners”,

or

“Other

Cool

Stuff”.

10

77

Tips

to

Help

You

Build

Your

List

Tip

Number

14:

Tag

team

tactic:

follow-­up!

This

is

an

interesting

tactic

when

it

comes

to

making

sales.

For

example,

you

finish

a

transaction

with

a

customer.

At

the

receipt

page,

you

insert

an

offer

for

a

friendly

competitors’

product

or

service.

If

you

do

make

a

sale,

you

can

get

a

commission

from

your

competitor,

and

he

can

do

the

same

for

you.

It

generates

leads

both

ways!

The

best

part

is

that

you

do

not

even

have

to

be

offering

the

same

type

of

goods

or

services!

Tip

Number

15:

Tag

team

tactic:

big

blowout!

Small

giveaways

do

create

buzz,

but

not

as

much

as

big

blowouts,

right?

Well,

you

can

team

up

with

other

Internet

marketers

to

organize

some

sort

of

event

with

free

giveaways,

whether

online

or

in

meatspace

(the

“real”

world).

It

creates

buzz

for

all

of

your

marketing

businesses,

plus

it

has

a

bigger

profile

and

presence.

This

produces

leads

in

many

ways,

and

also

helps

you

make

friends

and

partners.

Tip

Number

16:

Tag

team

tactic:

sponsor!

Sponsoring

local

bands,

sports

teams,

or

other

such

public

entities

is

a

great

way

of

boosting

your

presence,

but

it

can

be

a

bit

tough

to

come

up

with

some

reasonable

amount.

Teaming

up

with

other

interested

Internet

marketers

can

11

77

Tips

to

Help

You

Build

Your

List

make

it

easier

for

all

of

you

to

get

the

word

out

without

paying

through

the

nose.

Tip

Number

17:

Facebook,

MySpace,

and

other

page-­based

social

networks

work

These

social

networking

services

are

great

because

you

can

do

a

lot

of

different

things

on

them.

Still,

if

the

point

is

to

build

up

your

list,

you

have

to

remember

to

make

it

interesting,

especially

towards

the

target

audience.

Don’t

just

add

people

willy-­‐nilly.

Pick

out

the

ones

with

interests

related

to

what

you

have

to

offer,

and

build

a

network

on

the

people

who

are

interested.

It

is

much

more

efficient

and

synergistic

in

some

ways.

Tip

Number

18:

Microblogging

services

like

Twitter,

Plurk,

et

cetera

The

micro

format

is

actually

pretty

useful.

In

fact,

if

you

sue

it

right,

you

can

use

this

to

get

some

real-­‐time

leverage

for

your

business.

You

can

use

the

framework

to

drive

people

to

your

squeeze

page,

or

use

it

to

make

announcements

of

new

blog

posts.

Of

course,

at

its

core

you

can

use

it

to

meet

new

people

who

are

interested

in

the

goods

or

services

that

you

can

offer.

12

77

Tips

to

Help

You

Build

Your

List

Tip

Number

19:

Article

marketing

articulates

your

page

and

the

casual

readers

Writing

articles

and

submitting

them

to

various

sites

across

the

Web

can

make

a

big

positive

impact

on

your

business.

In

fact,

you

can

use

these

articles

to

entice

people

who

may

have

had

only

a

passing

interest

in

what

you

have

to

offer.

Of

course,

it

is

important

to

have

decent

writing

skills.

It

is

not

just

about

spelling

and

grammar.

You

also

have

to

have

a

way

with

words

that

either

overrides

reason

or

steers

it

towards

your

direction.

In

other

words,

your

charisma

in

writing

is

an

essential

element

for

this

tactic.

Tip

Number

20:

Forums

can

enclose,

stimulate,

and

multiply

your

followers

Internet

forums

are

great

because

people

can

converse

(not

in

real-­‐time)

by

means

of

posted

messages.

That

means

other

people

can

read

what’s

been

going

on

and

make

their

own

comments.

You

can

join

forums

and

dive

into

related

threads

or

start

new

topics.

Better

yet,

you

can

start

up

your

own

forum!

It

doesn’t

take

much


just

a

Web

host

and

an

automated

forum

website

builder.

13

77

Tips

to

Help

You

Build

Your

List

Forums

are

not

just

for

discussing

matters

with

members.

They

also

make

great

places

to

meet

people,

and

more

importantly,

meet

people

who

are

already

interested

in

the

raison

d’etre

of

the

forum.

Tip

Number

21:

Joint

ventures

in

lead

generation?

You

bet!

Joining

forces

may

be

quite

common

in

Internet

marketing

activities,

but

it

is

not

so

in

lead

generation.

This

is

a

shame,

since

it

can

work

very

well

for

lead

generation!

For

example,

you

have

a

list

of

people

that

you

e-­‐mail

regularly

and

they

have

not

bought

anything

from

you.

Why

not

try

selling

them

another

marketer’s

products

or

services?

You

can

generate

leads

for

your

ally

and

they

can

do

the

same

for

you.

It

can

generate

traffic

both

ways,

which

makes

it

all

good

in

the

end.

Tip

Number

22:

Ning.com

is

a

major

social

networking

system

Though

it

may

not

have

as

large

a

following

as

the

near-­‐legendary

Facebook,

Ning

is

great

because

it

provides

the

framework

to

start

up

social

networking

pages

on

any

topic

of

interest.

14

77

Tips

to

Help

You

Build

Your

List

The

idea

is

to

set

up

the

network

and

the

premise,

and

watch

as

people

join

and

get

each

other

fired

up

by

talking

about

the

topic

of

interest.

You’re

likely

to

get

a

group

of

like-­‐minded

people

with

this

tactic.

Tip

Number

23:

Traffic

Geyser

builds

up

your

steam

Traffic

Geyser

is

a

piece

of

software

that

links

in

with

the

video

component

of

your

enterprise.

After

recording

a

video,

you

need

to

upload

it

into

a

video

hosting

service

like

YouTube,

otherwise

it

just

sits

on

your

hard

drive

doing

nothing.

Uploading

to

one

or

two

such

sites

is

easy

enough.

What

about

if

you

have

a

half-­‐dozen

or

more

video

sites

to

upload

to?

That’s

where

Traffic

Geyser

comes

in.

It

can

upload

your

video

to

various

video

hosting

websites

across

the

Web

automatically.

That

means

spending

less

time

waiting

for

uploads

to

finish

so

you

can

upload

the

next

one.

Moreover,

it

also

works

with

non-­‐video

content,

such

as

articles,

blog

posts,

and

more.

Tip

Number

24:

Pay-­per-­click

advertising

means

better

opt-­in

conversion

PPC

or

pay-­‐per-­‐click

advertising

gets

your

ad

out

across

the

Web,

which

are

displayed

on

appropriate

Web

pages.

An

interesting

PPC

ad

can

get

people

to

click

it

and

get

redirected

to

your

squeeze

page,

opt-­‐in

page,

or

any

other

page

that

you

link

it

to.

15

77

Tips

to

Help

You

Build

Your

List

The

best

part

is

that

people

will

only

click

on

your

ad

if

they

see

something

that

interests

them.

By

reaching

your

chosen

page

via

these

ads,

they

basically

qualify

themselves

as

persons

interested

in

the

item

on

offer.

Tip

Number

25:

BuddyPress!

You

might

not

heard

of

this

little

WordPress

plug-­‐in

before,

but

it

is

incredibly

powerful.

It

actually

helps

you

set

up

a

social

network

on

your

own

Webpage

running

on

WordPress!

Just

add

the

plug-­‐in

to

your

local

instance

of

WordPress,

and

with

a

few

clicks

and

tweaks

you

have

yourself

a

functional

social

networking

system!

Tip

Number

26:

SocialGO

It

is

another

social

networking

system,

and

is

a

direct

competitor

of

Ning.

This

is

also

a

good

choice

for

setting

up

social

networks

under

your

thumb,

so

check

it

out

and

think

about

how

you

can

use

it

to

your

own

benefit.

Tip

Number

27:

Press

releases

aren’t

just

for

big

companies

or

for

celebrities

16

77

Tips

to

Help

You

Build

Your

List

In

fact,

you,

the

Internet

marketer,

can

make

great

use

of

it.

Whenever

you

are

putting

out

a

new

product

or

service,

or

announcing

some

modification

to

pricing

or

limited-­‐time

offers,

a

press

release

can

get

you

heard

and

noticed.

There

are

several

ways

to

achieve

this,

and

they

generate

a

whole

lot

of

back

links

to

your

page.

One

way

it

to

convert

an

article

into

a

press

release,

stick

in

your

squeeze

page

URL,

and

publish.

Tip

Number

28:

Tell

a

Friend!

Tell

a

friend


or

get

your

visitors

to

tell

their

friends!

You

can

get

your

visitors

to

tell

their

friends

and

share

what

you

have

to

offer

by

adding

a

tell-­‐a-­‐friend

form

in

various

strategic

locations

on

your

pages.

Say

right

after

confirming

opt-­‐in

or

purchases,

or

always

close

at

hand

on

the

sidebar.

Of

course,

if

you

insert

it

so

that

it

appears

automatically,

make

sure

that

your

visitors

are

allowed

to

skip

it.

No

one

likes

being

forced

to

do

anything,

after

all.

Tip

Number

29:

Sell

on

eBay.

Even

if

what

you

are

offering

is

really

cheap

or

even

free,

eBay

makes

a

great

launching

point

for

sales

and

giveaways.

It

has

all

the

essential

framework

17

77

Tips

to

Help

You

Build

Your

List

components

in

place,

so

all

you

have

to

do

is

register

and

put

your

item

up

“for

sale”.

Whether

it

is

a

digital

product

or

a

material

object,

you

can

sell

it

here.

Tip

Number

30:

Amazon.com

works

just

like

eBay,

but

with

a

focus

towards

books


digital

or

material

It

can

be

a

digital

book,

a

white

paper,

or

even

an

audio

book.

In

addition

to

that,

you

can

produce

material

in

Kindle-­‐compatible

formats.

Since

the

Kindle

is

getting

good

buzz

and

represents

a

rising

trend,

you

can

make

a

killing

with

this

method.

Tip

Number

31:

“Customer

squeeze”

In

essence

this

is

a

combination

of

selling

a

product

and

getting

the

customer

to

opt-­‐in,

all

in

one

go.

The

act

of

purchasing

becomes

the

act

of

opting

in

too!

Just

make

sure

that

you

explicitly

state

what

the

process

involves,

since

not

everyone

will

be

pleased

by

the

automatic

pt-­‐in.

Tip

Number

32:

E-­zine

advertising

is

easy

advertising

E-­‐zines

are

regular

digital

magazine

publications,

and

they

make

for

good

places

to

put

your

ads.

Of

course,

the

target

audience

of

the

magazine

should

dovetail

reasonably

with

your

target

demographic,

otherwise

it

is

just

a

waste

of

time

and

money.

18

77

Tips

to

Help

You

Build

Your

List

One

good

thing

about

this

is

that

if

you

can

find

an

e-­‐zine

that

works

well

with

your

offered

goods

or

services,

people

who

subscribe

to

the

e-­‐zine

will

have

qualified

themselves

as

people

who

are

interested

in

what

you

have.

Tip

Number

33:

Digital

classified

ads

Similar

in

concept

to

e-­‐zine

advertising,

the

idea

is

to

post

your

ad

and

have

someone

publish

it

for

you.

The

primary

downside

is

that

your

ad

can

“get

lost”

amongst

the

many

types

of

ads,

some

of

which

will

be

competing

directly

with

yours.

Still,

digital

classified

ads

are

reasonably

cheap

and

pretty

easy.

Just

search

for

“digital

classified

ads”

and

your

favorite

search

engine

will

pull

up

at

least

a

couple

of

services

for

you.

Tip

Number

34:

Printed

classified

ads.

A

good

old

standby,

printed

ads

in

newspapers

and

the

like

may

seem

old-­‐

fashioned,

but

it

does

work

well

enough.

It

all

depends

on

your

target

audience.

Tip

Number

35:

Banner

ads

Banner

ads

are

great

because

they

can

get

your

ads

on

a

variety

of

websites

and

webpages

which

bear

some

relation

to

your

field

of

interest.

Different

19

77

Tips

to

Help

You

Build

Your

List

advertisers

feature

different

prices

and

scopes,

so

it

pays

to

do

some

of

your

own

research

and

fine-­‐tune

your

choice

for

banner

advertising.

Tip

Number

36:

Advertising

on

foot!

If

you

think

posting

ads

in

the

newspaper

is

old-­‐fashioned,

then

this

one

is

even

more

old-­‐fashioned.

In

fact,

it’s

so

old-­‐fashioned,

it’s

now

novel

again,

just

like

how

“retro”

seems

to

become

fashionable

every

few

decades.

The

idea

here

is

to

post

print

ads

in

various

locations,

such

as

public

bulletin

boards

and

the

like.

Some

coffee

shops

and

similar

establishments

have

something

like

a

public

bulletin

board,

so

they

could

be

good

places

to

start.

Remember

to

post

your

ads

only

where

you

are

allowed!

There’s

little

point

in

posting

if

they’ll

only

get

torn

down

in

short

order.

Of

course,

you

should

talk

to

people

too.

If

you

notice

someone

reading

your

ads,

walk

up

to

them

with

a

simple

smile,

introduce

yourself

and

ask

whether

or

not

the

ad

interests

them.

Remember

to

approach

them

with

confidence

and

intent,

but

not

to

the

point

of

being

pushy.

Tip

Number

37:

Business

cards

Since

you

will

be

talking

with

people

personally,

business

cards

are

in

order.

It

makes

introducing

yourself

easier,

and

can

transmit

contact

information

20

77

Tips

to

Help

You

Build

Your

List

without

effort.

It

also

makes

you

look

more

professional

and

may

impress

ordinary

people.

Additionally,

it

can

remind

people

of

you

every

time

they

see

it.

Good

business

card

design

is

a

different

matter,

of

course,

and

will

not

be

discussed

here.

Tip

Number

38:

Word

of

mouth

advertising

The

oldest

form

of

advertising

there

is,

it

is

almost

as

old

as

language

itself.

The

best

strength

that

this

style

of

advertising

has

is

the

strength

of

recommendation

as

a

result

of

personal

relationships.

Think

about

it:

would

you

believe

a

friend

or

a

stranger

when

it

comes

to

recommendations

for

a

good

restaurant?

How

about

when

it

comes

to

what

garage

does

good

body

work?

People

are

inherently

social,

and

will

put

more

weight

on

the

judgment

of

people

they

know

than

otherwise.

Of

course,

the

best

way

to

stir

up

a

buzz

with

word-­‐of-­‐mouth

advertising

is

to

provide

good

service

or

products.

It

will

come

naturally

and

truthfully,

which

works

out

for

the

best

for

all

of

us.

Tip

Number

39:

Exit

pop-­ups

are

pop-­ups

that

appear

as

visitors

leave

a

website

or

Web

page

21

77

Tips

to

Help

You

Build

Your

List

In

this

context,

the

idea

is

to

generate

leads

for

some

other

venture.

You

can

insert

these

exit

pop-­‐ups

on

your

own

page’s

or

someone

else’s

pages,

as

long

as

you

have

their

permission.

You

can

then

direct

the

exiting

visitor

to

your

target

website.

Tip

Number

40:

Radio

ads

can

work

for

business

ventures

with

a

local

scope

It

does

not

take

a

whole

lot

to

advertise

on

local

radio,

so

drop

by

your

local

radio

station

and

ask

them

about

it.

Tip

Number

41:

Online

radio

advertising

is

a

step

up

from

the

old

radio

advertising

Online

radio

has

a

wider

reach,

which

makes

it

more

useful

for

enterprises

whose

scopes

cover

more

than

just

their

immediate

locale.

The

online

radio

format

itself

is

not

super-­‐popular

yet,

but

it

is

indeed

a

rising

trend.

Tip

Number

42:

Book

inserts

Amazon

and

some

other

vendors

offer

this

service.

Book

inserts

are

small

ads

(leaflets

and

the

like)

included

with

books

that

are

shipped

out

to

buyers.

This

22

77

Tips

to

Help

You

Build

Your

List

is

great

especially

if

the

book

that

was

ordered

bears

some

connection

to

your

topic

of

interest.

You

can

get

the

impulsive

buyer’s

notice

this

way.

Tip

Number

43:

Cost

Per

Action

advertising

In

Cost

Per

Action

advertising,

you

(as

a

marketer)

pay

the

advertising

entity

a

given

amount

for

a

set

action

performed

by

customers.

This

action

usually

involves

a

purchase

of

some

sort.

The

action

in

question

is

not

limited

to

just

purchasing

though,

as

CPA

advertising

can

also

cover

actions

like

filling

out

forms

and

the

like.

Some

like

CPA

advertising

because

they

only

pay

for

those

actions

that

actually

produce

a

profit

for

them,

viz,

you

pay

them

something

like

a

commission.

In

fact,

it

might

be

easier

to

think

of

it

as

a

commission-­‐based

transaction.

Tip

Number

44:

Cost

Per

Lead

advertising

Cost

Per

Lead

advertising

is

a

form

of

advertising

where

the

marketer

(that’s

you)

pays

a

given

amount

any

time

you

get

viable

customer

information

from

the

intermediary

entity

(service

provider).

CPL

is

a

different

in

that

it

is

better

used

when

trying

to

contact

customers

on

multiple

fronts,

like

newsletters,

direct

mail,

et

cetera.

This

might

actually

be

23

77

Tips

to

Help

You

Build

Your

List

better

for

building

up

your

list

than

CPA,

which

works

better

for

selling

your

products.

Tip

Number

45:

Auto-­responders

with

a

difference!

Auto-­‐responders

are

computer

programs

that

send

e-­‐mails

automatically,

based

on

inputs

and

programmed

responses.

By

modifying

the

response

mechanisms,

you

can

insert

links

to

other

webpages,

whether

they

are

your

own,

or

someone

else’s.

You

can

create

cross

traffic

between

websites

that

you

own,

or

exchange

links

with

allied

marketers

(which

works

even

better).

It’s

one

way

that

the

Golden

Rule

is

applied

in

the

context

of

Internet

marketing.

Tip

Number

46:

Vimeo

is

a

good

alternative

to

YouTube

It

also

has

a

less

“spammy”

quality

than

YouTube,

though

it

is

by

no

means

immune

to

the

inane

and

stupid

things

that

some

people

post

online.

Tip

Number

47:

Viddler

Viddler

is

another

alternative

video

hosting

website,

with

the

same

strengths

and

shortcomings

of

YouTube.

24

77

Tips

to

Help

You

Build

Your

List

Tip

Number

48:

Direct

mail,

direct

connection.

Direct

mail

is

one

way

to

get

your

business

noticed

by

target

communities.

You

can

write

letters

and

put

them

in

envelopes,

or

go

with

simple

postcard-­‐type

mail.

You

will

undoubtedly

lose

some

when

people

filter

out

the

junk

mail,

but

you

can

be

sure

that

at

least

some

of

them

will

see

and

at

least

read

through

your

letter.

That’s

why

direct

mail

needs

to

be

done

in

bulk.

Tip

Number

49:

Bulky

mail.

This

one

may

seem

like

a

prank,

but

it

does

get

the

job

done!

The

idea

is

to

send

direct

mail,

but

with

something

large

and

bulky

inside

the

envelope


thus

the

name

“bulky

mail”.

It’s

like

finding

ping

pong

balls

in

an

envelope.

These

letters

will

surely

get

opened!

The

question

lies

in

whether

people

will

think

that

you

have

a

sense

of

humor

or

if

you

are

just

messing

around

with

them.

You’ll

have

to

make

the

accompanying

letter

pretty

convincing!

Tip

Number

50:

SMS

advertising.

25

77

Tips

to

Help

You

Build

Your

List

It

might

seem

like

a

bit

of

a

bother

to

send

out

SMS

to

truckloads

of

people,

but

you

get

an

advantage

that

e-­‐mail

and

other

type

of

mail

don’t


when

people

receive

a

text

message,

they

are

notified

in

real

time.

Whereas

other

type

of

messages

are

only

checked

when

available

time

rolls

around,

a

text

message

is

often

read

immediately

since

the

receivers’

cellphones

notify

them

as

it

arrives.

Some

cellphones

are

capable

of

running

programs

that

send

SMSs

automatically.

This

means

that

you

can

set

up

a

template,

then

provide

a

list

of

names

and

the

like.

Such

programs

are

not

easy

to

find

though.

On

the

other

hand,

there

are

PC-­‐based

programs

that

send

SMSs,

which

may

be

an

easier

option.

Tip

Number

51:

Traffic

exchanges

can

help

you

get

traffic.

After

joining

a

traffic

exchange,

you

will

then

need

to

browse

through

other

members’

webpages

and

in

doing

so

you

will

earn

credits.

These

credits

can

then

be

used

to

get

traffic

for

your

own

submitted

website,

and

the

cycle

continues.

Tip

Number

52:

List

builder

sites

help

you

get

e-­mail

addresses

for

your

own

list.

26

77

Tips

to

Help

You

Build

Your

List

Of

course,

this

could

just

as

easily

be

made

into

a

lead

generation

method,

wherein

you

will

send

e-­‐mails

to

those

e-­‐mail

addresses

that

you

got.

Tip

Number

53:

Ads

IRL.

IRL

stand

for

“In

Real

Life”,

so

in

this

case

we

are

talking

about

ads

with

a

physical

presence.

The

basic

idea

is

to

print

a

stack

of

flyers

and

posters,

then

slap

them

wherever

a

chance

presents

itself.

Some

good

places

to

stick

these

are

in

hallways

and

in

toilet

stalls.

Hallways

always

have

people

moving

through

them,

so

simpler

ads

with

less

text

are

recommended.

In

toilet

stalls,

you

can

be

a

bit

more

verbose

since

people

will

be

taking

a

bit

of

time

to

do

their

thing.

Your

ad

will

become

worthy

reading

material,

and

might

prove

useful

if

the

toilet

paper

runs

out.

Just

kidding


or

not.

Tip

Number

54:

Social

bookmarking.

Sites

like

Digg,

Reddit,

and

StumbleUpon

are

what

are

called

social

bookmarking

sites.

These

sites

basically

allow

users

to

mark

certain

pages

on

the

Web

and

share

these

bookmarks

with

fellow

registered

users

and

casual

visitors.

Then,

as

more

people

mark

the

page

positively

or

negatively,

its

position

of

prominence

on

the

social

bookmarking

site

will

change.

27

77

Tips

to

Help

You

Build

Your

List

It

is

in

a

way

a

social

thermometer

for

the

popularity

and

interesting

qualities

of

a

Web

page.

You

can

get

you

page

in

the

lists,

and

if

it’s

set

up

well,

then

you

might

see

a

meteoric

rise

in

popularity!

Tip

Number

55:

Viral

PDF

works

in

a

way

similar

to

viral

videos,

though

it

is

not

quite

as

big

a

deal

The

concept

lies

in

writing

a

PDF

file

with

useful

information

and

spreading

it

amongst

networks

and

individual

people.

If

it

proves

interesting

or

useful

enough,

they’ll

then

share

it

with

their

friends

and

acquaintances,

and

those

people

will

do

the

same,

and

so

on

and

so

forth.

Why

a

PDF?

PDF

stands

for

Portable

Document

Format.

It

can

be

read

on

a

wide

variety

of

devices

and

platforms,

plus

can

be

secured

for

both

the

protection

of

intellectual

property

and

against

malicious

attachments.

It

serves

as

a

secure

format

for

both

the

giver

and

the

receiver.

Tip

Number

56:

Yahoo!

Answers.

Yahoo!

Answers

is

a

site

where

people

can

ask

questions

and

get

answers

from

the

members

of

the

community.

The

idea

is

that

people

will

post

relevant

items

that

answer

the

questions.

In

your

case,

you

should

search

for

questions

that

you

can

answer,

post

a

reply,

and

then

stick

your

business

URL

in

the

28

77

Tips

to

Help

You

Build

Your

List

footer.

If

you

can

find

questions

that

relate

directly

to

your

field

of

business

interest,

then

all

the

better,

because

you

can

stick

your

URL

inline

as

part

of

the

answer.

Tip

Number

57:

Micropatronage?

This

is

basically

a

term

that

was

invented

to

refer

to

the

online

equivalent

of

an

ages-­‐old

activity


asking

for

money

for

your

performances.

Basically,

you

ask

visitors

and

watchers

to

donate

money

to

you,

since

you

gave

some

sort

of

performance

for

free.

A

good

example

is

the

model

used

by

webcomic

authors.

The

webcomics

are

free

for

anyone

to

view,

but

you

have

the

option

of

donating

to

the

author

(via

PayPal,

et

cetera)

to

“keep

the

webcomic

going”.

It’s

like

dropping

a

coin

into

a

street

performer’s

hat.

Now,

this

works

to

build

your

list

because

you

get

identity

information

from

donations!

Tip

Number

58:

Crowd

funding

aka

crowd

financing

aka

crowd-­

sourced

capital

Related

to

micropatronage,

but

different,

crowd

funding

is

the

concept

of

getting

grassroots-­‐level

people

to

send

and

pool

resources

to

be

used

to

some

end.

The

goal

may

be

things

like

disaster

relief,

or

support

for

a

new

invention,

29

77

Tips

to

Help

You

Build

Your

List

or

political

campaign

funds,

or

in

your

case

of

interest,

support

for

a

startup

company.

There

are

several

models

to

how

this

is

executed,

which

may

involve

some

money-­‐back

guarantee

to

the

people

who

gave

their

money.

For

example,

if

the

target

amount

is

not

reached,

the

funds

held

in

escrow

will

be

returned.

If

you

really

want

to

make

this

work,

then

you

will

need

to

feed

the

buzz

to

fill

the

tank,

so

to

speak.

Tip

Number

59:

Google

Knol


what’s

a

knol?

Well,

Google

is

passing

the

“knol”

off

as

“the

unit

of

knowledge”.

Questions

of

branding

and

naming

aside,

Google

Knol

is

Google’s

answer

to

the

concept

of

a

collection

of

user-­‐submitted

articles,

categorized

and

indexed

by

topic.

Google

seems

to

be

getting

its

hands

into

every

cookie

jar

in

the

house

that

is

the

Internet

-­‐

don’t

bother

thinking

about

how

many

hands

it

has.

Some

people

argue

that

it

is

like

Wikipedia,

others

argue

against

that

argument.

Google

is

trying

to

prevent

the

vandalism

that

Wikipedia

faces

by

requiring

real

identities

for

user

accounts

(which

may

be

verified

by

phone

or

credit

card

number).

In

theory,

this

should

make

the

organic

database

to

be

more

truthful

and

unbiased.

30

77

Tips

to

Help

You

Build

Your

List

For

you

though,

it

can

be

just

another

way

of

publishing

articles

and

getting

yourself

noticed.

Check

it

out

when

you

have

the

time.

Tip

Number

60:

Commenting

on

blogs

and

other

online

content

This

is

a

good

way

to

get

the

word

out

about

your

business,

but

be

warned


if

your

reply

is

irrelevant

to

the

subject

of

the

posted

content

then

you

face

the

problem

of

being

marked

as

a

spammer.

Keep

your

comments

intelligent

and

relevant,

then

insert

your

URL

as

a

footer

or

in

the

comment

content

if

it

is

strongly

relevant.

No

one

likes

spam,

so

don’t

make

the

same

mistake

as

so

many

other

aspiring

Internet

marketers.

Tip

Number

61:

ShareThis

and

AddThis

These

are

blog

plug-­‐ins

that

allow

people

to

share

links

to

your

Web

pages

on

social

networks

with

just

a

few

clicks.

In

principle,

it

is

like

allowing

users

to

recommend

your

webpage

to

their

friends,

with

the

convenience

of

one

or

a

couple

of

clicks.

Of

course,

sharing

links

could

be

done

by

copying

the

URL

in

the

address

bar

and

pasting

it

into

your

social

network

posts,

but

that’s

inelegant

and

sometimes

doesn’t

quite

work

out.

With

these

plug-­‐ins

or

widgets,

you

will

31

77

Tips

to

Help

You

Build

Your

List

make

it

easier

for

visitors

to

share

and

recommend

your

pages.

Remember


the

easier

you

make

it

for

people,

the

more

likely

they

are

to

do

it.

Tip

Number

62:

Write

a

newsletter!

Whether

in

meatspace

or

in

cyberspace,

your

newsletter

can

get

casual

readers

interested

and

keep

current

subscribers

in

the

loop.

Include

useful

tips

and

information

in

addition

to

informing

the

reader

of

what’s

new

and

what’s

trending.

A

bit

of

humor

is

usually

appreciated.

Tip

Number

63:

Guest

writing!

Now

this

is

a

cool

and

fun

activity

that

works

very

well

to

improve

your

own

popularity.

You

can

write

an

article

or

blog

post

and

post

it

on

someone

else’s

blog!

You’ll

be

riding

on

the

coattails

of

their

popularity,

while

they

in

turn

can

gain

popularity

from

your

work.

Plus,

lots

of

people

like

crossovers.

The

only

visible

bump

on

the

road

is

of

course

getting

the

blog

owner

to

allow

you

to

post

an

article.

You

will

need

to

make

friends

with

the

blog

owner,

which

is

not

unrewarding

in

itself.

Tip

Number

64:

Mini-­jobs

via

Amazon

Mechanical

Turk.

32

77

Tips

to

Help

You

Build

Your

List

Yeah,

it

sounds

crazy

until

you

know

the

source

of

the

name

(just

Google

“the

Turk”

or

“the

Mechanical

Turk”).

The

premise

of

the

service

is

that

you

post

simple

job

requests

that

pay

equivalently

small

amounts

of

money.

Then,

people

looking

to

make

an

extra

buck

will

log-­‐in,

browse

through

the

job

requests,

perform

them,

and

get

paid.

The

requested

tasks

vary.

Some

might

ask

people

to

pick

the

best

picture

out

of

a

group.

Others

might

pay

for

people

to

answer

surveys.

In

your

case,

you

can

pay

people

to

opt

into

your

list!

Tip

Number

65:

Submit

your

site

to

directories.

We

are

referring

specifically

to

Web

directories

like

Yahoo!

Directories,

not

your

local

yellow

pages.

Those

of

a

more

organized

and

step-­‐by-­‐step

mindset

will

likely

turn

to

these

services

when

they

are

in

need

of

something.

If

that

something

happens

to

be

related

to

your

field

of

interest,

then

their

searches

will

likely

pull

up

your

website!

Old

concept,

new

technology,

as

with

so

many

other

things.

Tip

Number

66:

Give

interviews.

Yet

another

way

of

getting

your

presence

known

to

the

public

and

improving

your

apparent

wisdom,

giving

interviews

is

for

the

bold

and

confident.

People

33

77

Tips

to

Help

You

Build

Your

List

who

share

interests

in

your

particular

niche

can

benefit

from

listening

to

what

a

more

experienced

practitioner

can

share


and

that

could

be

you!

You

will

need

to

cultivate

an

image

that

won’t

rub

them

the

wrong

way,

and

is

also

in

keeping

with

your

other

material.

After

all,

it

would

be

strange

to

watch

or

listen

to

someone

who

seems

boisterous

and

peppy,

but

whose

written

works

are

somber

and

flat,

or

vice

versa.

Tip

Number

67:

Written

tutorials

and

instructional

articles.

Writing

tutorials

and

submitting

them

to

article

aggregation

websites

can

be

easy

and

effective,

if

you

know

what

you

are

talking

about.

Getting

specific

instructions

on

what

to

do

can

help

make

many

things

easier,

and

so

people

are

on

a

constant

lookout

for

these.

Now,

if

you

can

write

tutorials

and

other

instructional

materials

and

publish

them

for

public

access,

you

are

essentially

showing

people

how

knowledgeable

you

are


and

thus

improving

your

trustworthiness.

Your

user

profile

on

these

aggregation

websites

can

include

URLs

to

your

webpages,

and

again

you

can

include

the

URLs

in

your

articles

if

it

is

relevant.

Tip

Number

68:

Video

demonstrations

and

tutorials.

34

77

Tips

to

Help

You

Build

Your

List

By

extension,

instructional

and

demonstrative

videos

can

achieve

the

same

if

not

a

better

effect.

It

has

the

useful

information

that

people

value,

and

gives

them

a

better

look

into

who

you

are.

It’s

all

about

showing

people

that

you

know

what

you

are

talking

about

and

that

you

want

to

help

them

in

whatever

way

you

can.

They’ll

eat

it

up!

Tip

Number

69:

Google

Buzz

is

a

simplified

social

networking

framework

owned

by

Google

The

idea

is

to

get

people

to

talk

about

stuff

that

interests

them.

Connect

with

people

who

share

interests,

and

get

in

the

conversation.

Be

interesting,

not

obnoxious.

At

opportune

times,

share

your

links,

and

get

those

opt-­‐ins.

Tip

Number

70:

Google

AdSense

is

an

advertising

service

from

Google

It

works

because

it

delivers

the

right

ads

based

on

the

type

of

webpage

being

viewed.

That

means

that

your

ads

only

appear

on

pages

that

are

related

to

your

topic,

so

you

get

a

better

click-­‐through

and

conversion

rate.

Tip

Number

71:

Buy

someone

else’s

website

35

77

Tips

to

Help

You

Build

Your

List

Yeah,

it

sounds

like

a

corporate

takeover,

and

it

might

as

well

be.

This

works

because

you

can

then

change

your

newly-­‐acquired

website

to

suit

your

needs.

Whether

you

build

it

up

as

a

separate

product

or

use

it

to

link

back

to

your

own

website

is

up

to

you.

The

idea

is

that

you

are

trying

to

get

the

traffic

that

the

purchased

site

was

getting.

At

the

very

least,

you

can

include

the

list

of

contacts

in

the

declaration

of

sale,

so

you

can

build

your

list

directly.

Tip

Number

72:

Buy

expired

domain

traffic

Similar

to

buying

someone

else’s

website,

but

also

distinct.

Expired

domains

are

basically

webpage

addresses

that

were

used

but

now

are

no

longer

in

use.

Think

of

what

happens

to

a

brand

when

the

company

drops

it

or

falls

altogether.

People

will

remember

the

brand,

and

might

look

for

it

even

after

the

company

is

gone.

In

the

context

of

the

Web,

when

a

site

goes

permanently

offline,

the

domain

no

longer

directs

users

to

the

website.

As

such,

they

are

lost,

and

that

traffic

is

wasted.

Now

if

you

could

redirect

that

traffic

to

your

website,

then

that

works

for

you!

Tip

Number

73:

Join

a

webring

36

77

Tips

to

Help

You

Build

Your

List

In

the

earlier

days

of

the

Internet,

webrings

were

more

popular.

Today,

they

are

less

popular

but

not

by

any

means

extinct.

The

idea

is

that

you

will

join

or

form

a

group

of

websites

with

a

common

navigation

menu.

When

users

click

buttons

on

this

menu,

they

are

taken

from

one

site

to

the

next,

or

previous,

such

that

they

move

in

a

circuit

around

the

ting

of

websites.

As

a

failsafe,

there

is

usually

a

central

node

that

can

redirect

visitors

should

a

member

of

the

webring

go

offline.

Joining

a

webring

can

work

to

your

favor.

Say

a

visitor

is

looking

for

something.

While

your

webring

allies

may

offer

the

same

thing

as

you

do,

the

visitor

may

not

like

the

presentation

that

they

have,

and

will

eventually

land

on

your

page


you

see

where

this

is

going.

Tip

Number

74:

Do

your

own

street-­level

advertising.

Add

a

sticker

to

your

car

that

points

to

your

website.

Yeah,

it

might

not

work

very

well,

but

remember

that

if

you

never

try,

you’ll

never

win!

You

will

want

to

make

it

easy

to

read

but

still

interesting

in

itself.

Of

course,

you’ll

only

get

Internet

traffic

from

members

of

the

communities

you

drive

through,

but

it

all

starts

there.

Tip

Number

75:

Forwarded

e-­mails,

modified.

37

77

Tips

to

Help

You

Build

Your

List

The

idea

here

is

to

piggyback

your

URL

into

the

older

form

of

viral

media


forwarded

e-­‐mails.

Supposedly-­‐cursed

chain

mail

aside,

these

forwarded

e-­‐

mails

are

usually

sent

to

friends

and

acquaintances

because

there

is

some

value

to

them.

You

can

stick

your

name

and

URL

inside

the

original

footer

and

send

it

to

your

friends

and

acquaintances,

who

will

then

send

it

to

their

friends

and

acquaintances,

ad

infinitum.

The

content

of

the

mail

itself

may

be

related

to

your

niche,

or

it

may

be

the

usual

inane

yet

interesting

stuff

that

people

like

passing

around.

There

will

always

be

that

chance

that

someone

will

see

your

link,

click

it,

and

get

to

your

website,

where

the

rest

of

the

conversion

to

opt-­‐in

process

takes

place.

Tip

Number

76:

Business-­inclined

social

networks.

Social

networks

like

Plaxo

and

LinkedIn

have

the

usual

bells

and

whistles